

Personalized Skincare*
Your genes, your routine
The secret to your skin lies in your genes—we provide you with personal insights for more targeted care.
As a leading biotech company, we analyze over 20 genetic variants that, according to scientific studies, are linked to individual skin characteristics.
With BeautyMe, we offer you personalized facial and body care tailored to your genetic profile.*
Discover how genes influence your appearance
Using modern genetic analysis, we identify genetic characteristics that can affect your skin. From this, we logically derive personalized cosmetic solutions—individually tailored to you.*

BeautyMe Series—Cosmetics inspired by you
Based on your genetic analysis, we provide you with insights into genetic characteristics that, according to studies, can influence your skin functions. Thanks to modern diagnostics, we provide you with personalized cosmetic products based on this analysis, tailored to your genetic characteristics and individual skin needs.*
Gen Serum Day
Daily care with focus on elasticity


Our day serum contains ingredients like Argireline, which are used in cosmetic formulations for caring for expression-prone skin areas. The lightweight texture is suitable as standalone care or as a morning base for face and décolleté—ideal for starting your day.
- Glass bottle
- 95 ml
- 90-day application
Ingredients
Aqua, Simmondsia Chinensis Seed Oil, Squalane, Vitis Vinifera Seed Oil, Pentylene Glycol, Glycerin, Dimethylsulfon, Tocopheryl Acetate, Arachidyl Alcohol, Behenyl Alcohol, Ascorbyl Glucoside, Benzyl Alcohol, Arachidyl Glucoside, Xanthan Gum, Ribes Nigrum Seed Oil, Magnolia Officinalis Bark Extract, Ferulic Acid, Sodium Citrate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus Seed Oil, Sodium Hydroxide, Dehydroacetic Acid, Ubichinone-10, Thioctic Acid, Rosmarinus Officinalis Leaf Extract, Hydrolyzed Collagen, Glucose, Citric Acid, Alcohol Denat, Acetyl Hexapeptide-8
Gen Serum Night
Night care with focus on regeneration


Our night serum is logically derived from genetic characteristics and contains carefully selected ingredients, as used in exclusive evening care.* For your relaxed evening routine—and a fresh feeling in the morning.
- Glass bottle
- 95 ml
- 90-day application
Ingredients
Aqua, Simmondsia Chinensis Seed Oil, Squalane, Vitis Vinifera Seed Oil, Pentylene Glycol, Glycerin, Tocopheryl Acetate, Arachidyl Alcohol, Alcohol Denat, Ascorbyl Glucoside, Behenyl Alcohol, Benzyl Alcohol, Arachidyl Glucoside, Xanthan Gum, Ribes Nigrum Seed Oil, Butyrospermum Parkii (Shea) Butter, Sodium Citrate, Magnolia Officinalis Bark Extract, Sodium Hydroxide, Ferulic Acid, Sodium Hyaluronate, Dehydroacetic Acid, Helianthus Annuus Seed Oil, Hydrolyzed Collagen, Thioctic Acid, Folic Acid, Citric Acid, Glucose, Rosmarinus Officinalis Leaf Extract, Xanthophyll
Gen Lotion Body
Care comfort for the whole body


Our body lotion contains high-quality lipids and nourishing ingredients. It is formulated to match your individual moisture needs and complements your daily care—for supple skin feel, day and night.*
- High-quality packaging
- 470 ml (2 x 235 ml)
- 90-day application
Ingredients
Aqua, Simmondsia Chinensis Seed Oil, Squalane, Vitis Vinifera Seed Oil, Pentylene Glycol, Glycerin, Arachidyl Alcohol, Dimethylsulfon, Ascorbyl Glucoside, Tocopheryl Acetate, Alcohol Denat, Behenyl Alcohol, Benzyl Alcohol, Arachidyl Glucoside, Xanthan Gum, Butyrospermum Parkii (Shea) Butter, Ribes Nigrum Seed Oil, Sodium Citrate, Magnolia Officinalis Bark Extract, Sodium Hydroxide, Ferulic Acid, Sodium Hyaluronate, Dehydroacetic Acid, Helianthus Annuus Seed Oil, Thioctic Acid, Citric Acid, Hydrolyzed Collagen, Ubichinone-10, Folic Acid, Glucose, Rosmarinus Officinalis Leaf Extract, Xanthophyll
Discover exclusive benefits
Expand your offering today for individual consultation of your customers and provide them with cutting-edge, personalized skincare—adapted to their genetic characteristics.*
The Beauty Sensor

Your personalized analysis with derived recommendations for your skin aging*
Beautiful and youthful appearance builds on a solid understanding of your body. The Beauty Sensor provides you with genetic insights for individual decisions about your skin and your biological age.
We analyze your genes and identify genetic characteristics that influence your skin aging using current scientific studies. Additionally, you receive logically derived recommendations for your skincare.

Beauty Sensor

The Beauty Sensor at a glance:
Analysis of the genes responsible for skin aging
Evaluation of personal strengths and weaknesses
Reliable test procedure in our laboratory
A detailed summary of the results
Individual recommendations to counteract skin aging
Many factors influence the aging of the skin. These include an unhealthy lifestyle. For example, the skin of smokers usually ages much faster than that of non-smokers.
Unhealthy nutrition, inadequate skincare, and excessive influence of UV light also seem to harm the skin and accelerate aging. But that is not all. It may well be that two people with almost identical lifestyles age at different rates.
We now know that skin aging is influenced not only by a person’s general lifestyle but also by their genes. These individual differences are often severe and have a significant impact on the aging process.
Currently, more than 20 different genetic variations are known that affect more than eight different factors of skin aging.
Genetic analysis can help identify personal strengths and weaknesses and do something about skin aging.
For our Beauty Sensor, we analyze genes related to skin aging from the submitted sample. This allows us to assess individual genetic factors affecting skin health, including collagen degradation, production, UV protection, moisture, oxidative stress, and the impact of Q10 and selenium.
Following analysis, we provide a detailed report with recommendations to improve skin appearance and slow aging.
What formats and file sizes can I upload?
You can add the following formats with a maximum size of 7MB: DOC, PDF, JPG, TNP, GIF. If you have larger files (e.g., graphic samples), you can also provide us with a Dropbox link or similar.
If there is no suitable position available, can I still apply speculatively?
Yes, absolutely! Simply click the Speculative Application button and upload your resume. Who knows, you might be the perfect fit for our team.
Can I apply for mulitple positions?
Please send us your resume only once. If you wish to apply for multiple current job openings, please inform us in your cover letter. We will carefully consider your request.
Ready to take the next step?
Are you interested in distributing our products as a partner
or are you an end customer?


Careful selection of ingredients
High-quality ingredients are thoughtfully combined by us. This creates individually tailored cosmetics that we develop with care and focus on your skin needs.
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Argireline (Acetyl Hexapeptide-8)
Argireline is a peptide and is used in products with anti-aging focus, especially for care of expression-prone skin areas. -
Alpha-Lipoic Acid
Alpha-lipoic acid is an antioxidant that is used in cosmetic products for general care of demanding skin. -
Hydrolyzed Collagen (Peptide)
Collagen is a natural component of skin structure and is frequently used in cosmetic products as a structure-building ingredient. -
Coenzyme Q10
Coenzyme Q10 is used in cosmetic products for care of demanding skin, but can only work effectively with functioning NQO1 genes. -
Folic acid
Folic acid is an essential vitamin that is used in cosmetic formulations for demanding skincare.
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Hyaluronic Acid
Hyaluronic acid is a naturally occurring substance in the skin that is used in cosmetic products for care of dry skin. -
Lutein
Lutein is a plant-based micronutrient with antioxidant function—used in balanced care concepts. -
Methylsulfonylmethane (MSM)
MSM is an organic sulfur compound that is used in cosmetic products for care of sensitive skin. -
Vitamin C
Vitamin C is a popular micronutrient in cosmetics that gives modern care products a fresh, vital radiance. -
Vitamin E
Vitamin E is a fat-soluble vitamin that is used in cosmetic formulations for care and maintenance of the skin.



Selected oils in every product
The carefully selected oils in the BeautyMe Series products distribute smoothly and integrate easily into your daily care routine without weighing down.
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Nourishing Grape Seed Oil
Grape seed oil contains essential fatty acids and is a component of high-quality care products for dry or sensitive skin. -
Gentle Squalane
Squalane is considered a popular component of modern formulations and is known for its smooth texture. -
Lightweight Jojoba Oil
Jojoba oil is known for its particularly lightweight consistency and for its balanced, non-greasy finish.
The benefits of BeautyMe cosmetics
We place the highest value on precision, quality and you. Our BeautyMe cosmetics are manufactured to the highest standards—with the aspiration to offer your skin only the best.
96% natural ingredients
We prefer ingredients from natural sources—for a skin-friendly formulation and an all-around conscious care experience.
Genetic precision
BeautyMe cosmetics are logically tailored to your genetic characteristics that are linked to skin features such as skin appearance, sensitivity and structure.*
Highest safety standards
Our products are manufactured according to ISO 22716 standards. From sourcing raw materials to checking each batch, quality controls are regularly performed.
Excellent water quality
For excellent water quality, which is also reflected in the quality of our products, the water is filtered through reverse osmosis, double distilled and stored at 80° Celsius.

Our natural cosmetics do without
- SiliconesÂ
- Aggressive sulphates
- FormaldehydeÂ
- Mineral oilsÂ
- Artificial colors/fillers
- ParabensÂ
- EthanolaminesÂ
- Phthalates
- PEGsÂ
- Nanoparticles
- Comedogenic substances
- Palm oil
Benefits
Competitive Advantage
Stand out in the field of natural health by incorporating cutting-edge genetic solutions into your practice.
Enhanced Client Engagement
Offer a unique and engaging experience that demonstrates your commitment to individualized care.
Holistic Personalization
Elevate your holistic practice by integrating DNA analysis for truly personalized wellness plans.
Expand with Exclusive Resources
Access inspiring events, exclusive webinars, and cutting-edge educational materials to stay at the forefront of your field.
Unlock Exclusive Prices
Enjoy exclusive volume discounts when you partner with Novogenia as a nutrition reseller.

Start with your genetic analysis
From saliva test through our Beauty Sensor analysis to your individual BeautyMe cosmetics.*

1
Saliva test kit
You receive a saliva test that is easy to use.

2
Beauty Sensor analysis
The samples are analyzed under the highest quality standards in our laboratory.

3
BeautyMe cosmetics
You receive individually tailored cosmetics*—for a good feeling, every day.
Your advantage through genetics
Through a partnership with us, you complement your offering with modern genetic analyses and provide your customers with genetic insights that, according to studies, are linked to your skin structure and aspects of skin aging. You can thoughtfully integrate these findings into your individual consultation.*
*Disclaimer
Science:Â Today there are already about 4 million scientific publications that have investigated the effects of certain genetic defects on the human body. A typical finding from these sounds something like: “If you have genetic defect X, vitamin Y cannot be converted and remains ineffective.” Only when the effects of a genetic defect have been independently proven by at least three different studies is the genetic test included in the program. Therefore, the influence of a genetic defect is always supported by multiple scientific studies, and you can find the sources for these in the back section of each chapter. The genetic characteristics identified through this analysis are thus considered to be based on scientific studies.
That genes affect skin structure, aspects of skin aging and the ability to handle certain nutrients is proven by multiple scientific studies for each gene. You can find the corresponding PubMed IDs in our reports at the end of each chapter. Thus, the genetic characteristics determined through this analysis are considered scientifically confirmed. The adjustments to micronutrient dosing derived from these scientific findings require the so-called gold standard for definitive scientific proof—these are randomized, placebo-controlled studies. These already exist for folic acid and vitamin B2, but have not yet been published for all genetic effects in this program. For this reason, the genetic adaptation of cosmetics and micronutrient dosing is to be understood as an experimental stage. Your dietary supplements and cosmetics are thus experimentally adapted to your genes.
Recommendations: Recommendations based on your genetic profile. The recommendations derived from your genetic characteristics are often not determined by studies, but are frequently logical conclusions. An example: If a certain active ingredient does not work due to a genetic variation, the conclusion is to switch to another vitamin with similar effects. We achieve this, for example, by changing your cosmetic formulation or supplements. It is therefore important to understand that the recommendations developed by our experts are not based on randomized, placebo-controlled studies, but were created as logical conclusions based on your genetic characteristics.