Personalised Cosmetics
Personalised Cosmetics

BeautyMe

Design your skincare routine based on your genes

Personalized Skincare*

Your genes, your routine

The secret to your skin lies in your genes—we provide you with personal insights for more targeted care.

As a leading biotech company, we analyze over 20 genetic variants that, according to scientific studies, are linked to individual skin characteristics.

With BeautyMe, we offer you personalized facial and body care tailored to your genetic profile.*

Discover how genes influence your appearance

Using modern genetic analysis, we identify genetic characteristics that can affect your skin. From this, we logically derive personalized cosmetic solutions—individually tailored to you.*

BeautyMe Series—Cosmetics inspired by you

Based on your genetic analysis, we provide you with insights into genetic characteristics that, according to studies, can influence your skin functions. Thanks to modern diagnostics, we provide you with personalized cosmetic products based on this analysis, tailored to your genetic characteristics and individual skin needs.*

Gen Serum Day

Daily care with focus on elasticity

Gen-serum day
BeautyMe Cosmetics Gen Serum Day

Our day serum contains ingredients like Argireline, which are used in cosmetic formulations for caring for expression-prone skin areas. The lightweight texture is suitable as standalone care or as a morning base for face and décolleté—ideal for starting your day.

Ingredients

Aqua, Simmondsia Chinensis Seed Oil, Squalane, Vitis Vinifera Seed Oil, Pentylene Glycol, Glycerin, Dimethylsulfon, Tocopheryl Acetate, Arachidyl Alcohol, Behenyl Alcohol, Ascorbyl Glucoside, Benzyl Alcohol, Arachidyl Glucoside, Xanthan Gum, Ribes Nigrum Seed Oil, Magnolia Officinalis Bark Extract, Ferulic Acid, Sodium Citrate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus Seed Oil, Sodium Hydroxide, Dehydroacetic Acid, Ubichinone-10, Thioctic Acid, Rosmarinus Officinalis Leaf Extract, Hydrolyzed Collagen, Glucose, Citric Acid, Alcohol Denat, Acetyl Hexapeptide-8

Gen Serum Night

Night care with focus on regeneration

Gen-serum night
BeautyMe Cosmetics Gen Serum Night

Our night serum is logically derived from genetic characteristics and contains carefully selected ingredients, as used in exclusive evening care.* For your relaxed evening routine—and a fresh feeling in the morning.

Aqua, Simmondsia Chinensis Seed Oil, Squalane, Vitis Vinifera Seed Oil, Pentylene Glycol, Glycerin, Tocopheryl Acetate, Arachidyl Alcohol, Alcohol Denat, Ascorbyl Glucoside, Behenyl Alcohol, Benzyl Alcohol, Arachidyl Glucoside, Xanthan Gum, Ribes Nigrum Seed Oil, Butyrospermum Parkii (Shea) Butter, Sodium Citrate, Magnolia Officinalis Bark Extract, Sodium Hydroxide, Ferulic Acid, Sodium Hyaluronate, Dehydroacetic Acid, Helianthus Annuus Seed Oil, Hydrolyzed Collagen, Thioctic Acid, Folic Acid, Citric Acid, Glucose, Rosmarinus Officinalis Leaf Extract, Xanthophyll

Gen Lotion Body

Care comfort for the whole body

Gen-Lotion body
BeautyMe Cosmetics Gen Lotion

Our body lotion contains high-quality lipids and nourishing ingredients. It is formulated to match your individual moisture needs and complements your daily care—for supple skin feel, day and night.*

Aqua, Simmondsia Chinensis Seed Oil, Squalane, Vitis Vinifera Seed Oil, Pentylene Glycol, Glycerin, Arachidyl Alcohol, Dimethylsulfon, Ascorbyl Glucoside, Tocopheryl Acetate, Alcohol Denat, Behenyl Alcohol, Benzyl Alcohol, Arachidyl Glucoside, Xanthan Gum, Butyrospermum Parkii (Shea) Butter, Ribes Nigrum Seed Oil, Sodium Citrate, Magnolia Officinalis Bark Extract, Sodium Hydroxide, Ferulic Acid, Sodium Hyaluronate, Dehydroacetic Acid, Helianthus Annuus Seed Oil, Thioctic Acid, Citric Acid, Hydrolyzed Collagen, Ubichinone-10, Folic Acid, Glucose, Rosmarinus Officinalis Leaf Extract, Xanthophyll

Discover exclusive benefits

Expand your offering today for individual consultation of your customers and provide them with cutting-edge, personalized skincare—adapted to their genetic characteristics.*

Join Novogenia’s partner network and benefit long-term from our collaboration.

The Beauty Sensor

Your personalized analysis with derived recommendations for your skin aging*

Beautiful and youthful appearance builds on a solid understanding of your body. The Beauty Sensor provides you with genetic insights for individual decisions about your skin and your biological age.

We analyze your genes and identify genetic characteristics that influence your skin aging using current scientific studies. Additionally, you receive logically derived recommendations for your skincare.

hand cream

Careful selection of ingredients

High-quality ingredients are thoughtfully combined by us. This creates individually tailored cosmetics that we develop with care and focus on your skin needs.

Active Ingredients
skincare

Selected oils in every product

The carefully selected oils in the BeautyMe Series products distribute smoothly and integrate easily into your daily care routine without weighing down.

The benefits of BeautyMe cosmetics

We place the highest value on precision, quality and you. Our BeautyMe cosmetics are manufactured to the highest standards—with the aspiration to offer your skin only the best.

96% natural ingredients

We prefer ingredients from natural sources—for a skin-friendly formulation and an all-around conscious care experience.

Genetic precision

BeautyMe cosmetics are logically tailored to your genetic characteristics that are linked to skin features such as skin appearance, sensitivity and structure.*

Highest safety standards

Our products are manufactured according to ISO 22716 standards. From sourcing raw materials to checking each batch, quality controls are regularly performed.

Excellent water quality

For excellent water quality, which is also reflected in the quality of our products, the water is filtered through reverse osmosis, double distilled and stored at 80° Celsius.

BeautyMe Novogenia

Our natural cosmetics do without

Benefits

Competitive Advantage

Stand out in the field of natural health by incorporating cutting-edge genetic solutions into your practice.

Enhanced Client Engagement

Offer a unique and engaging experience that demonstrates your commitment to individualized care.

Holistic Personalization

Elevate your holistic practice by integrating DNA analysis for truly personalized wellness plans.

Expand with Exclusive Resources

Access inspiring events, exclusive webinars, and cutting-edge educational materials to stay at the forefront of your field.

Unlock Exclusive Prices

Enjoy exclusive volume discounts when you partner with Novogenia as a nutrition reseller.

Start with your genetic analysis

From saliva test through our Beauty Sensor analysis to your individual BeautyMe cosmetics.*

1

Saliva test kit

You receive a saliva test that is easy to use.

2

Beauty Sensor analysis

The samples are analyzed under the highest quality standards in our laboratory.

3

BeautyMe cosmetics

You receive individually tailored cosmetics*—for a good feeling, every day.

Your advantage through genetics

Through a partnership with us, you complement your offering with modern genetic analyses and provide your customers with genetic insights that, according to studies, are linked to your skin structure and aspects of skin aging. You can thoughtfully integrate these findings into your individual consultation.*

*Disclaimer

Science: Today there are already about 4 million scientific publications that have investigated the effects of certain genetic defects on the human body. A typical finding from these sounds something like: “If you have genetic defect X, vitamin Y cannot be converted and remains ineffective.” Only when the effects of a genetic defect have been independently proven by at least three different studies is the genetic test included in the program. Therefore, the influence of a genetic defect is always supported by multiple scientific studies, and you can find the sources for these in the back section of each chapter. The genetic characteristics identified through this analysis are thus considered to be based on scientific studies.

That genes affect skin structure, aspects of skin aging and the ability to handle certain nutrients is proven by multiple scientific studies for each gene. You can find the corresponding PubMed IDs in our reports at the end of each chapter. Thus, the genetic characteristics determined through this analysis are considered scientifically confirmed. The adjustments to micronutrient dosing derived from these scientific findings require the so-called gold standard for definitive scientific proof—these are randomized, placebo-controlled studies. These already exist for folic acid and vitamin B2, but have not yet been published for all genetic effects in this program. For this reason, the genetic adaptation of cosmetics and micronutrient dosing is to be understood as an experimental stage. Your dietary supplements and cosmetics are thus experimentally adapted to your genes.

Recommendations: Recommendations based on your genetic profile. The recommendations derived from your genetic characteristics are often not determined by studies, but are frequently logical conclusions. An example: If a certain active ingredient does not work due to a genetic variation, the conclusion is to switch to another vitamin with similar effects. We achieve this, for example, by changing your cosmetic formulation or supplements. It is therefore important to understand that the recommendations developed by our experts are not based on randomized, placebo-controlled studies, but were created as logical conclusions based on your genetic characteristics.

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