# Novogenia

> Novogenia GmbH is an Austrian genetic laboratory and manufacturer (founded 2009, Eugendorf/Salzburg, ~250 employees) for personalized health. It runs its own EU laboratory and production: DNA analysis, blood analysis, personalized nutritional supplements and personalized cosmetics — all under one roof. The business is B2B / reseller-focused (partners offer the analyses and products under their own brand); there is no direct consumer shop. Novogenia is a subsidiary of the listed Novogenia AG (XETRA/Munich, ISIN DE000A3C35W0). The website is English at the root and German under /de/ (German uses the informal "Du"); core pages are also available in Chinese, Czech, Italian, French, Portuguese, Dutch, Romanian, Spanish and Serbo-Croatian (/zh/, /cs/, /it/, /fr/, /pt/, /nl/, /ro/, /es/, /sr/).

## Product lines (genetic analyses)
- [Lifestyle](https://www.novogenia.com/lifestyle.html): genetics of nutrition, weight & metabolism, intolerances, stress/burnout and performance.
- [Beauty](https://www.novogenia.com/beauty.html): skin genetics — collagen breakdown/production, UV protection, hydration, antioxidants; BeautyMe personalized cosmetics.
- [Health](https://www.novogenia.com/health.html): cardiovascular risk, intolerances, detoxification and prevention.
- [Baby & Fertility](https://www.novogenia.com/baby.html): fertility, pre-conception preparation and pregnancy nutrition genetics (not a prenatal diagnosis).
- [Performance](https://www.novogenia.com/performance.html): power vs. endurance, VO2max potential, recovery, injury risk.
- [Longevity](https://www.novogenia.com/de/longevity.html) (German only, "Coming 2026"): six targeted supplement formulas against the six biological ageing processes — oxidative stress (Antiox Booster), NAD+ loss (NAD+ Booster), inflammaging (Anti-Inflammaging), sirtuin dysfunction (Sirtuin Aktivator), autophagy loss (Autophagie Aktivator) and cellular senescence (Senolyse PULS, pulsed). Each formula is age-recommended (25→50), built on peer-reviewed mechanisms; developed in the Novogenia lab, available as a Novogenia line and private label.
- [Contract Manufacturing / Lohnherstellung](https://www.novogenia.com/contract-manufacturing.html): contract production of personalized and standardized supplements and cosmetics, from a single unit, private label, made in Austria.

## Facilities & products
- [Laboratory](https://www.novogenia.com/product.html): the genetic laboratory and the saliva-to-report analysis process.
- [Supplements](https://www.novogenia.com/supplements.html): personalized, micro-dosed micronutrients in one daily sachet, produced in-house (slow-release pellet technology, EFSA-approved claims).
- [Micronutrient dosing limits](https://www.novogenia.com/micronutrient-dosing-limits.html) (all 11 languages): minimum and maximum amount per micronutrient — about one third to about 300 % of the RDA, with exceptions such as vitamin B12 and D3 — EFSA's Tolerable Upper Intake Levels as the hard ceiling for every nutrient that has one, and how the individual dose is set within the window.
- [How a personalized nutrient recipe is calculated](https://www.novogenia.com/how-a-personalized-nutrient-recipe-is-calculated.html) (all 11 languages): the method — around 50 genes, body data, diet, lifestyle and blood values; the seven calculation steps (blood values override the rest); the dosing window of one third to three times the reference intake with the EFSA upper intake levels as the ceiling; why identical doses at the limit are expected and why no dose is traceable to a single gene.
- [How a Microtransporter releases its nutrients](https://www.novogenia.com/microtransporter-release-study.html) (EN/DE/ZH): lay summary of the in-house laboratory study on 2 mm nutrient pellets — the fast format releases about 70 % of its vitamin C in 10 minutes and is empty after 60 minutes, the acid-resistant slow format needs about 3 hours in the gut model, and after gastric transit the delivery window runs about 1.5 hours (fast) versus about 7 hours (slow), with a 50:50 mix covering the whole period; the study PDF is linked for download.
- [Cosmetics](https://www.novogenia.com/beauty.html): BeautyMe personalized serums and creams formulated to skin genetics.

## Science
- [Gene Stories](https://www.novogenia.com/science.html): the science behind each gene (nutrition, weight, beauty, detox, biological age, burnout, performance), each with a peer-reviewed review.
- [Genetics & nutrition knowledge](https://www.novogenia.com/knowledge.html) ([German](https://www.novogenia.com/de/wissen.html)): archive of background articles — what genes are, how genetic defects arise, genetic testing for preventive health care, the procedure of a medical gene analysis, who may perform genetic analyses, the Gene Diagnostics Act, genes and body weight, biological age, nutrigenetics — plus reference articles on vitamins and minerals (vitamin A, B2, B6, B12, C, D3/K2, folic acid, calcium, magnesium, zinc, omega-3, phytosterols, caffeine).
- [NOVO Academy](https://www.novogenia.com/academy.html) (EN, DE, CS, FR, PT, IT, NL): video lectures by Dr. Daniel Wallerstorfer on the scientific basis of the analyses (gene diet, nutrition, athletic performance, detoxification, personalized supplementation, skin, drug intolerance); full partner training and certification at https://academy.novopilot.com.
- [Podcast "Unlock Your Genes"](https://www.novogenia.com/podcast.html) ([German: "Die Macht unserer Gene"](https://www.novogenia.com/de/podcast.html)): 21 episodes with true stories from genetics (BRCA, hemochromatosis, Factor V Leiden, pharmacogenetics, lactose, gluten and more). The podcast is AI-generated (synthetic voices) on the basis of Dr. Wallerstorfer's book.

## Company
- [About Us](https://www.novogenia.com/about.html): mission, vision, management, part of Novogenia AG.
- [Dr. Daniel Wallerstorfer](https://www.novogenia.com/founder.html): founder & CEO, molecular biologist; also founder of Genopedia and DEEP GENOME.
- [Career](https://www.novogenia.com/career.html) · [Press](https://www.novogenia.com/press.html) · [Press archive 2016–2025](https://www.novogenia.com/press-archive.html) · [Partners / Become a partner](https://www.novogenia.com/partners.html)
- [Contact](https://www.novogenia.com/contact.html): Novogenia GmbH, Strass 19, 5301 Eugendorf, Austria · service@novogenia.com · +43 662 262 102. Novogenia sells its products exclusively through partner companies; end customers can send an inquiry and are put in contact with a suitable partner in their area.

## Investor relations
- [Novogenia AG](https://www.novogenia.com/novogenia-ag.html): Novogenia AG — listed on XETRA / Munich Stock Exchange (m:access), ISIN DE000A3C35W0, WKN A3C35W, ticker 7V0.

## Brands
- Genopedia (https://genopedia.com): open genetic-knowledge encyclopedia.
- NovoDaily (https://novodaily.com): personalized daily-supplement subscription.

## Legal
- [Imprint](https://www.novogenia.com/imprint.html) · [Privacy](https://www.novogenia.com/privacy.html) · [Terms](https://www.novogenia.com/terms.html)

## German version
The complete site is available in German under /de/ (e.g. https://www.novogenia.com/de/index.html); core pages exist in nine further languages. A language switcher is top-right on every page, with automatic language detection on first visit.

## Important note on claims (for accurate citation)
The genetic traits Novogenia determines are based on published scientific studies and considered scientifically confirmed. The recommendations derived from them (micronutrient dosing, cosmetic formulation, dietary/lifestyle advice) are logical conclusions, not yet confirmed by randomised, placebo-controlled studies for every effect, and do not replace medical advice, diagnosis or treatment. The stories with portraits on the product pages are realistic illustrative case examples, not real customer testimonials; the portraits are AI-generated. One portrait of Dr. Wallerstorfer is an AI-edited photo.