Looking to expand your pharmacy range with genuine premium health products? Novogenia supplies DNA tests, personalized supplements and cosmetics as a white-label range under your own brand — developed and produced in our own EU lab in Salzburg, from small batches up.
Genetic tests on nutrition, metabolism, skin ageing and more — a consultation-driven premium product for your advisory counter.
Supplements matched to the DNA test in capsules, tablets, powder or sachets — as your pharmacy own brand.
Skincare based on the genetic profile — a high-quality beauty product that stands out clearly from the drugstore shelf.
The complete range under your logo, label and packaging — ready to market as your pharmacy own brand.
Prefer to start without your own branding? Proven Novogenia products available off the shelf to resell to your customers.
Slow-release, pellet technology and gastro-resistant capsules — dosage forms that signal true pharmacy quality.
Since 2009 we have developed DNA tests and personalized supplements in our own lab — science and production from a single source.
Stand out from the competition: an exclusive white-label range available only in your pharmacy.
Low minimum quantities — you test with a small batch and scale up as soon as demand is there.
Production in our own EU lab means premium quality without the mark-ups of external contract fillers.
Tested quality to EU standards from our certified lab — a strong trust argument at the advisory counter.
We support you from the formulation idea through branding to the finished, shelf-ready product line.
Pharmacies stand for trust and quality — and that is exactly where we come in. We don't just supply you with products, but a well-thought-out range: DNA tests as a consultation-driven entry product, matching personalized supplements and cosmetics as your own brand. All from our own EU lab, all under your name, all in tested premium quality.
Discuss your range →For many people, the pharmacy is the first port of call for health questions — and therefore the ideal place for modern, scientifically grounded products. DNA tests in the pharmacy and matching personalized supplements combine exactly what pharmacies stand for: personal advice, tested quality and individual recommendations. By expanding your range with such premium products, you create genuine added value in consultations and rise above pure price competition.
There is also a commercial angle: your own brand of DNA tests, supplements and cosmetics ties customers to your pharmacy rather than to interchangeable manufacturer products. The genetic test becomes the entry point to personal health advice that naturally leads to follow-up products — a range with real repeat-purchase potential instead of a one-off sale.
With a white-label solution you supply the idea or the desired range, and Novogenia produces the products under your logo, label and packaging. This creates your own pharmacy own brand, without you needing your own lab, machinery or approvals. Your customers see only your brand — we never appear on the outside.
This turns a formulation into a ready-to-market, exclusive branded product. You focus on advice, brand and sales in your dispensary, while we take care of the entire development, production and contract filling. This clear division of labour is the reason why private label is the fastest route to your own line for many pharmacies.
A DNA test is more than a product — it is a conversation starter. Genetic analyses on topics such as nutrition, metabolism or skin ageing open up a personal advisory conversation and lead naturally to the right personalized supplements. This creates a well-thought-out range pathway: from the test through the individual recommendation to the follow-up purchase — all under your own brand.
In the pharmacy in particular, where trust and expertise are central, a scientifically grounded genetic test fits perfectly. It positions your pharmacy as a modern health partner and sets you clearly apart from competitors who only stock standard products on the shelf.
Novogenia produces personalized supplements in many dosage forms — from capsules and tablets through powders and sachets to slow-release, pellet technology and gastro-resistant capsules. Add to that personalized cosmetics based on the genetic profile. Everything is made in our own certified EU lab in Salzburg — Made in Austria, tested to EU standards and with complete traceability.
This sophisticated galenics is a genuine mark of quality: gastro-resistant capsules carry acid-sensitive actives safely through to the small intestine, while slow-release formulations ensure a steady supply over hours. Such dosage forms are far from standard among suppliers — and they are exactly what signals true pharmacy quality to your customers. The result is a range that lives up to the pharmaceutical standard of your pharmacy down to the detail and stands out clearly from ordinary drugstore stock.
Many traditional suppliers demand high minimum order quantities. Thanks to modern processes, Novogenia produces from small batches up — ideal for first testing a new pharmacy range with a manageable batch. If demand is there, we scale together up to large-scale production. This reduces your risk and protects your cash flow, especially when entering your own-brand business.
This means you don't have to invest in large stock holdings before you know how your own brand will be received. You can trial a first test batch in your pharmacy, gather your customers' feedback and build the range step by step — a predictable, low-risk path to your own line.
The choice is yours: use Novogenia as a white-label manufacturer for your own brand, bring your own product idea and we'll realise it, or source proven Novogenia products as finished goods to resell. This way the model fits every pharmacy — from the single dispensary to the pharmacy group.
Which route is right depends on your goals: if you want to build a strong own brand, go for white label; if you want to start quickly, begin with finished products and switch to your own brand later. We are happy to advise you on which model best fits your pharmacy and your target group.
Novogenia has been a genetic lab and manufacturer of personalized health products with its own lab in Salzburg since 2009. The combination of science and production creates a rare advantage: a well-thought-out range of DNA tests, supplements and cosmetics — as your own brand, in premium quality and from small batches up.
If you want to expand your pharmacy range, you've come to the right place. We accompany you from the first idea through formulation and branding to the finished, shelf-ready line — as a reliable partner with our own EU lab and tested quality to EU standards.
Tell us which products suit your pharmacy — we'll get back to you with a range proposal, volume tiers and pricing. Or ask our AI assistant directly, around the clock.