01 · Lifestyle
Nutrition
Lifestyle DNA tests for diet, fitness & wellbeing.
ISO-certified and EU-based — from a single saliva sample to a finished, personalized report. Ready to power your own offering.
Novogenia runs one of Europe’s largest genetic laboratories from its own building in Eugendorf, Austria — high-throughput, fully accredited, and never outsourced or sent abroad.
When you build on Novogenia, you build on a laboratory with the capacity, track record and certifications to stand behind every result.
The licence for preimplantation genetic diagnosis is held by HLN Genetik GmbH, an affiliated clinical laboratory within the Novogenia group.
Give your customers access to a whole library of analyses — each a distinct report, all from the same saliva sample.
Nutrition, weight, metabolism and intolerances.
Skin ageing, collagen, UV protection and antioxidants.
Power, endurance, recovery and injury risk.
Fertility, pregnancy support and newborn screening.
Cardiovascular risk, intolerances and prevention.
Our laboratories cover the entire spectrum of genetic analytics — from everyday lifestyle tests on the left to highly regulated embryo diagnostics on the right.
Lifestyle DNA tests for diet, fitness & wellbeing.
Genetic risk screening & disease prevention.
Pharmacogenetics & therapy optimization.
Clinical & diagnostic genetic analyses.
IVF optimization & reproductive genetics.
Offer professional DNA analysis under your own brand — no lab to build, no products to develop, and no startup costs. You bring the customers; we run the science and ship the results.
Become a reseller →Science: Today there are already about 4 million scientific publications that have studied the effects of genes on the human body. That genes influence body weight, the effectiveness of certain strategies and the ability to handle certain nutrients is supported by multiple scientific studies for each gene — the genetic traits determined by our analyses are therefore considered scientifically confirmed.
Recommendations: The adaptations of micronutrient dosing, cosmetic formulation and dietary or lifestyle recommendations derived from these findings have not yet been confirmed by randomised, placebo-controlled studies for every genetic effect. They are therefore to be understood as logical conclusions — not scientifically proven outcomes — and do not replace medical advice, diagnosis or treatment.