Genetic-test products & supplements as your own brand for your drugstore.

Why an own brand is so valuable for drugstores

In the fiercely competitive drugstore market, differentiation is decisive. Whoever only stocks the same standard products as everyone else competes on price. An own brand of genetic-test products, supplements and personalized cosmetics breaks out of that competition: it is exclusive, consultation-driven and builds loyalty to your drugstore. That is exactly what Novogenia supplies with the right white-label range.

Your own line also improves your margin, because there are no third-party brand mark-ups. Instead of competing on price with the same products as every rival, you build distinctive brand value — a range available only from you that deliberately draws customers into your drugstore. Especially in the health and beauty space, where trust and quality matter, a credible own brand is a long-term asset that gains value with every sale.

What does white label mean for drugstores?

With the white-label or private-label solution you supply the idea or the desired range, and Novogenia produces the products under your logo, label and packaging. This creates your own drugstore brand, without your own lab, machinery or approvals. A formulation becomes a ready-to-market, individual branded product — the manufacturer stays in the background.

You need neither food technologists nor production facilities; instead you draw on the know-how and approvals of an experienced producer. This division of labour makes white label the fastest and safest way to bring a high-quality own brand onto the drugstore shelf — without high upfront investment and without the risk of running your own production.

Genetic-test products as a modern highlight on the shelf

A genetic-test product is a real eye-catcher on the drugstore shelf. Genetic analyses on nutrition, metabolism or skincare spark curiosity and open the way to follow-up products — such as matching personalized supplements or cosmetics. This creates a well-thought-out range pathway that accompanies customers from the analysis through to the repeat purchase.

While classic drugstore items are freely interchangeable, a DNA test conveys innovation and advisory expertise. It positions your drugstore as a modern health and beauty provider and creates exactly the story that lifts a product off the shelf. At the same time it opens the door to higher-value follow-up purchases, because the test result turns into a concrete, individual product recommendation.

Supplements and cosmetics via contract manufacturing

Novogenia produces supplements in many dosage forms — capsules, tablets, powders, sachets and, on request, slow-release, pellet technology or gastro-resistant capsules. Add to that personalized cosmetics. This contract manufacturing takes place entirely in our own certified EU lab in Salzburg — Made in Austria and tested to EU standards.

The breadth of dosage forms lets you build a coordinated range for different target groups — from the practical on-the-go sachet to the high-quality slow-release capsule. Tested raw materials and complete traceability deliver exactly the quality your customers expect from a good drugstore brand. This way, several products can be shaped into a coherent care and health world under your own brand that invites customers to come back.

Test from small batches up, then scale

High minimum order quantities are a risk when entering the market. Thanks to modern processes, Novogenia produces from small batches up — ideal for first testing a new drugstore range with a small batch. Once the product takes off, we scale together up to large-scale production. This reduces risk and protects your cash flow.

This way you can first trial a new line in selected locations, observe sell-through behaviour and only roll out broadly when demand justifies it. This staged build-up makes entering your own drugstore brand predictable and capital-efficient — and gives you the freedom to develop your range on the basis of real sales figures.

Three ways to your drugstore range

You decide how you start: Novogenia as a white-label manufacturer for your own brand, your own product idea that we realise, or proven Novogenia products as finished goods to resell. This way the model fits every drugstore — from the single location to the chain.

Many retailers combine the models: they start with finished products, gain experience and build their own brand in parallel. We advise you on which route best fits your drugstore, your target group and your pace of growth, and support you in the transition from reselling to a highly visible own drugstore brand.

Why Novogenia is the right partner for drugstores

Novogenia has been a genetic lab and manufacturer of personalized health products with its own lab in Salzburg since 2009. The combination of science and production creates a rare advantage: a distinctive range of genetic-test products, supplements and cosmetics — as your own brand, in premium quality and from small batches up.

For your drugstore that makes the ideal partner: a single point of contact for the whole range, tested quality to EU standards and the flexibility to start small and scale big. We accompany you from the first idea through formulation and branding to the shelf-ready line — and remain at your side afterwards as a reliable manufacturer for resupply and range expansion.