Building a strong brand in e-commerce? Novogenia supplies DNA tests, supplements and cosmetics as a white-label own brand for your online shop — scalable and dropshipping-ready, developed and produced in our own EU lab in Salzburg, from small batches up.
Genetic tests as a consultation-driven online product with a high margin — ideal as the anchor product of your shop.
Personalized supplements in capsules, tablets, powder or sachets — as your e-commerce own brand.
Personalized skincare based on the genetic profile — a premium beauty product for your online shop.
The complete range under your logo, label and packaging — ready to market in your shop.
Without your own warehouse on request: we produce, you sell — a lean, scalable fulfilment model.
Start with a test batch and scale up to large-scale production as demand grows — without changing suppliers.
Since 2009 we have developed DNA tests and supplements in our own lab — products with a real story for your shop.
An exclusive white-label range available only in your online shop — perfect for brand-building.
Lean fulfilment without your own warehouse and scaling from small batch to large-scale production.
Production in our own EU lab means healthy margins without the mark-ups of external contract fillers.
Tested quality to EU standards — a strong trust signal on every product page.
Slow-release, pellet technology and gastro-resistant capsules as compelling selling points.
In e-commerce, those who build a strong own brand with genuine products win. Novogenia delivers exactly that: DNA tests as a consultation-driven anchor product, matching supplements and personalized cosmetics — as white label under your name, scalable and dropshipping-ready on request. All from our own EU lab, from small batches up.
Discuss your range →In e-commerce, the brand is decisive. Whoever only resells third-party products is interchangeable and competes on price. A white-label own brand of DNA tests, supplements and cosmetics, by contrast, creates differentiation, higher margins and real customer loyalty. Novogenia supplies exactly this range — produced in our own EU lab and ready to market in your online shop.
A strong own brand is also the basis for sustainable growth: it makes you independent of marketplace price pressure and of suppliers who sell the same products to your competitors. Instead of advertising third-party brands, you build your own brand value — an asset that grows with every product sold. It is exactly this brand strength that makes the difference between an interchangeable reseller and a distinctive online brand with recognition value.
With the white-label solution you supply the idea or the desired range, and Novogenia produces the products under your logo, label and packaging. This creates your own e-commerce brand, without your own lab or production. Your customers see only your brand — the manufacturer stays invisible.
For you as a shop operator, this means maximum focus on what matters online: marketing, conversion and customer experience. We take care of the entire product development, production and filling — you receive a finished, sales-ready product for your online shop. Without your own production costs you stay flexible and can deploy your budget where it has the greatest leverage in e-commerce.
A DNA test is an ideal anchor product in the online shop: high perceived value, strong advisory depth and the natural route to follow-up products such as matching personalized supplements. This way you build a well-thought-out funnel — from the test through the individual recommendation to the recurring subscription or follow-up purchase.
In the D2C business in particular, this funnel is worth its weight in gold: the first purchase of a genetic test leads to personalized recommendations that generate recurring revenue. This raises the customer lifetime value, and a one-off buyer becomes a long-term customer of your brand. It noticeably improves your advertising efficiency, because higher acquisition costs are far easier to justify across the follow-up purchases.
E-commerce needs scalability. Novogenia produces from small batches up and scales to large-scale production — without changing suppliers. On request we work dropshipping-ready: we produce, you sell, and shipping runs lean. This way you tie up little capital in stock and stay flexible while your brand grows.
This model is ideal for young shops that want to start quickly without taking on a large stock and logistics risk. As your order volume grows, we simply scale up production — the brand remains yours, the production capacity grows in the background. This way you can flexibly expand your range and test new products without committing to rigid minimum quantities or high upfront financing.
Novogenia produces supplements in many dosage forms — capsules, tablets, powders, sachets and, on request, slow-release, pellet technology or gastro-resistant capsules — as well as personalized cosmetics. Everything is made in our own certified EU lab in Salzburg: Made in Austria, tested to EU standards — a compelling trust signal on every product page.
Online, trust is the hardest currency. Tested EU quality, transparent origin and high-quality dosage forms give you exactly the arguments that improve reviews and reduce returns — and that set your product pages apart from interchangeable budget offers. For health products in particular, this quality promise often decides whether a first-time buyer becomes a regular customer. In a market full of anonymous offers, verifiable EU quality is a genuine selling point that noticeably supports your conversion rate.
You choose your model: Novogenia as a white-label manufacturer for your own brand, your own product idea that we realise, or proven Novogenia products as finished goods to resell. This way the concept fits every shop — from the niche store to the established D2C brand.
Many shops start with finished products, validate their niche and then invest the first revenue in their own white-label line. We advise you on which entry point best fits your business model, your range and your growth strategy, and accompany the build-up of your own brand step by step.
Novogenia has been a genetic lab and manufacturer of personalized health products with its own lab in Salzburg since 2009. The combination of science and production creates a rare advantage: a scalable, dropshipping-ready range of DNA tests, supplements and cosmetics — as an own brand and in premium quality.
For your online shop, this is the ideal partner: a reliable EU manufacturer that scales with your growth, supplies the entire range from a single source and gives you the freedom to focus fully on brand and marketing. This way you build a distinctive online brand that grows sustainably through product quality, differentiation and recurring revenue.
Tell us about your online shop — we'll get back to you with a range proposal, volume tiers and logistics options. Or ask our AI assistant directly, around the clock.