Beauty

Your genes reveal what makes your skin unique

Healthy skincare

Personalized care tips based on your genes

We analyze more than 20 genetic variants that, according to scientific studies, are linked to individual skin traits. Using modern genetic analyses, we provide personalized insights and logically derive recommendations for your unique skincare routine.*

Personalised Cosmetics​

Personalised skincare based on next generation genetic analysis

Beauty Sensor

Beauty Sensor

Beauty Sensor

Discover how your genes influence your appearance

Experience the future of genetic analyses with the Novogenia lab

Every genetic analysis is a step toward better understanding your body—for informed decisions about your lifestyle.

BeautyMe Cosmetics

Based on the Beauty Sensor, we create care products that are logically derived from your genetic profile.*

Our formulations are made with natural ingredients and carefully selected active compounds.

BeautyMe Cosmetics set

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*Disclaimer

Science: Today there are already about 4 million scientific publications that have investigated the effects of certain genetic defects on the human body. A typical finding from these sounds something like: “If you have genetic defect X, vitamin Y cannot be converted and remains ineffective.” Only when the effects of a genetic defect have been independently proven by at least three different studies is the genetic test included in the program. Therefore, the influence of a genetic defect is always supported by multiple scientific studies, and you can find the sources for these in the back section of each chapter. The genetic characteristics identified through this analysis are thus considered to be based on scientific studies.

That genes affect skin structure, aspects of skin aging and the ability to handle certain nutrients is proven by multiple scientific studies for each gene. You can find the corresponding PubMed IDs in our reports at the end of each chapter. Thus, the genetic characteristics determined through this analysis are considered scientifically confirmed. The adjustments to micronutrient dosing derived from these scientific findings require the so-called gold standard for definitive scientific proof—these are randomized, placebo-controlled studies. These already exist for folic acid and vitamin B2, but have not yet been published for all genetic effects in this program. For this reason, the genetic adaptation of cosmetics and micronutrient dosing is to be understood as an experimental stage. Your dietary supplements and cosmetics are thus experimentally adapted to your genes.

Recommendations: Recommendations based on your genetic profile. The recommendations derived from your genetic characteristics are often not determined by studies, but are frequently logical conclusions. An example: If a certain active ingredient does not work due to a genetic variation, the conclusion is to switch to another vitamin with similar effects. We achieve this, for example, by changing your cosmetic formulation or supplements. It is therefore important to understand that the recommendations developed by our experts are not based on randomized, placebo-controlled studies, but were created as logical conclusions based on your genetic characteristics.

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