Grow Your Business
with cutting-edge genetic analyses and science-backed personal insights*
Maximize your potential with Novogenia
- Increase your income
- Boost your business
- Grow your reputation
- Expand your offering
- Enhance your expertise
Your provider for practice-based solutions in lifestyle and nutrition since 2009
up to 275,000 per day
More than just a lab

Since 2009, we’ve been supporting health and nutrition professionals in expanding their offerings through scientifically backed genetic analyses.
Based in Austria, we deliver fast and reliable insights into genetic factors—serving as the foundation for logically derived recommendations in the fields of supplements and cosmetics.*
In a market full of generic health promises, we offer clarity—through modern genetics and well-founded knowledge.

BSc.
Molecular biologist, epigeneticist, biotechnologist, CEO of Novogenia, Author of the Book “Die Macht unserer Gene“ (“The Power of our Genes“)
“Our genes may influence how we look, which foods or medications we tolerate well, and how our bodies respond to certain environmental factors. But they do not determine our destiny.
That’s why I want to use genetic insights to empower people to shape their lives on their own terms.“
Personalized recommendations for your individual needs
At Novogenia, we understand how important excellent service is when you're looking to grow your business.
With our genetic analyses, you gain valuable insights to better understand and support the individual needs of your clients.

ShapePlus
Genetic analysis for weight management
Your personalized analysis with derived recommendations to support your weight management
- Weight Management
- Healthy nutrition
- Detoxification
- Biological age
- Stress management
- Athletic performance

LifestylePlus
Genetic analysis for a healthy lifestyle
Your personalized analysis with derived recommendations to support your well-being
- Weight Management
- Healthy nutrition
- Detoxification
- Biological age
- Stress management
- Athletic performance

PerformancePlus
Genetic analysis for athletic performance
Your personalized analysis with derived recommendations to support your athletic performance
- Weight Management
- Healthy nutrition
- Detoxification
- Biological age
- Stress management
- Athletic performance
Your Partnership with Novogenia
Leverage modern genetic analyses to expand your expertise and grow your business.
Our goal is to help people better understand their bodies and individual health needs. At Novogenia, we rely on precise genetic analyses—not guesswork. We provide valuable insights that can support health, well-being, and performance, as well as help guide individuals toward their personal weight goals.
Based on the analysis of thousands of complex gene combinations, we provide you with detailed information to help you offer your clients the best possible guidance and support throughout their personal development journey.
Exclusive benefits for you
Novogenia’s state-of-the-art genetic analyses support health and nutrition professionals, as well as fitness trainers, in expanding their expertise, tailoring their services to individual clients, and growing their business.
Our partners trust us
Exceptional partnership and innovation driving personalised healthcare
“A huge thank you to you all! As an in-house startup, NovoMedic is fortunate to work closely with you as a sparring partner and truly values your exceptional commitment, technical, and scientific know-how. Our enthusiasm for your innovations remains strong, and we look forward to continuing our work together embedding personalised and scientifically founded provision into our healthcare system.”
Nina Althammer
Beneficial collaboration and support
“I am completely satisfied with the support and collaboration. Beneficial common solutions are always being looked for, and the added value can clearly be seen in the unique qualities of the products, and for me as a pharmacist, in the very good Academy content. I would love to see more of this.”
Carole Holzhäuer
Impressed by the competence and expertise of the whole team
“Thank you for the friendly and communicative collaboration in health and genetics. I value the clear communication, strong leadership, and innovative solutions. The team’s competence and quick problem-solving are impressive. Novogenia’s certified lab provides great added value. Overall, my experience is very positive, and I highly recommend Novogenia.”
Adi Preschern
Fantastic collaboration with immediate responses and incredible support
“The collaboration is fantastic – responses to suggestions and questions are immediate! The lab supports me in delivering top-quality and with marketing ideas. I aim to build further partnerships and engage with doctors. The communication is incredibly valuable, and I hope it remains a priority as the lab grows. The contacts are knowledgeable, friendly, and always supportive.”
Markus Kastl
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Disclaimer
Science: Today, there are already about 4 million scientific publications that have studied the effects of certain gene defects on the human body. A typical finding from this sounds something like this: “If you have gene defect X, vitamin Y cannot be converted and remains ineffective.” Only when the effects of a gene defect have been independently demonstrated by at least three different studies is the gene test included in the program. Therefore, the influence of a gene defect is always backed by several scientific studies, and you can find the sources for this in the back part of each chapter. The genetic traits given by this analysis are thus considered to be based on scientific studies.
Recommendation: Recommendations based on your genetic profile. The recommendations derived from your genetic traits are often not determined by studies, but are often logical conclusions. An example: If a certain vitamin doesn’t work due to a gene variation, the conclusion is to switch to another vitamin with a similar effect. We achieve this for example by changing your diet or supplementation. So, it is important to understand that the recommendations developed by our experts are not based on randomized, placebo-controlled studies, but were created as logical conclusions based on your genetic traits.