


The Novogenia DNA Lab
Novogenia operates a laboratory equipped with state-of-the-art infrastructure for genetic analyses—with a capacity of up to 275,000 samples per day and experience from more than 35 million PCR analyses.
Within its laboratory group, Novogenia focuses on prevention-oriented and lifestyle-related genetic analyses. These include investigations in areas such as nutrigenetics, skin genetics, and sports-related genetic traits.*
Technologies such as microfluidics, DNA microarrays, Sanger sequencing, and RFLP analysis enable detailed evaluation of genetic markers—with the capacity to detect up to 20 million variations per sample.
These methods form the basis for personalized evaluations and recommendations in the field of individualized product solutions. All processes are carried out in compliance with defined quality standards.

Get started with us
Here you’ll find an experienced partner who carries out genetic analyses on your behalf and supports you in implementing personalized offerings.*
Our Specializations
Novogenia focuses on lifestyle-oriented genetic analyses and uses advanced technologies to detect up to 20 million genetic variations per sample. Our evaluation areas include:
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Nutrigenetics:
Genetic analysis of markers that may be linked to how the body processes different types of calories or nutrient properties* -
Performance Genetics:
Genetic analysis of traits related to stress response, muscle development, and physical endurance* -
Skin Genetics:
Genetic analysis of features that provide insights into skin types—to support personalized skincare routines* -
Genetic Compatibility Analyses:
Genetic analysis of markers that, according to studies, are associated with specific metabolic processes* -
Pharmacogenetic Testing:
Genetic analysis of variants that, according to scientific literature, may be associated with differences in drug metabolism*

What makes our lab results stand out

Reliable sample quality
Novogenia’s recall rate is just 1 in 150—significantly lower than the industry average. This is made possible through a structured sampling process with three swabs, tube drying, and multiple analyses.
Clear reports for diverse audiences
Our reports are designed to be clear and understandable—for both professionals and interested end customers.


Ongoing development of reports
Since our founding, we have revised over 500 report formats—reflecting our commitment to regularly updating and refining scientifically based content.
From analysis to actionable recommendations
Our reports go beyond analyzing genetic markers—they also offer logically derived recommendations for everyday implementation, where possible.*


High-level quality management
Our Austrian laboratory operates according to defined standards and is regularly audited by external inspection bodies. An internal software structure supports documented quality control across all production and analysis processes.
Samples and Techniques
Our DNA lab processes various sample types using a selection of proven analytical methods.

Fluorescent Probe Hybridization
Robust method for targeted analysis of genetic markers
Microfluidic Technology
Miniaturized genetic testing with high sample stability and precision
DNA Microarray
Flexible platform for simultaneous analysis of many genetic variants
Sanger Sequencing
Classic method for targeted identification of individual gene segments
Agarose Gel Analysis
Lab standard for visualizing genetic segments using restriction enzymes
Technology and Capacity Over the Years
Our commitment to technological excellence is evident in our laboratory’s evolution over the years.

2015
Microfluidics Technology
9,000 genetic analyses per 2-hour cycle
Capacity: 720,000 genetic analyses per month
2022
Microarray Technology
15 million genetic analyses per 3-day cycle
Capacity: 2.2 trillion genetic analyses per month
2009
High-Resolution Melting Analysis
100 genetic analyses per 2-hour cycle
Capacity: 8,000 genetic analyses per month
2011
Hybridisation Technology with Fluorescent Probes
384 genetic analyses per 2-hour cycle
Fully automated 24/7 operation
Capacity: 138,000 genetic analyses per month

Experience the future of genetic analysis with Novogenia
Each analysis provides you with personalized insights into your genetic traits—serving as a foundation for tailored recommendations.*
Disclaimer
Science: Today, there are already about 4 million scientific publications that have studied the effects of certain gene defects on the human body. A typical finding from this sounds something like this: “If you have gene defect X, vitamin Y cannot be converted and remains ineffective.” Only when the effects of a gene defect have been independently demonstrated by at least three different studies is the gene test included in the program. Therefore, the influence of a gene defect is always backed by several scientific studies, and you can find the sources for this in the back part of each chapter. The genetic traits given by this analysis are thus considered to be based on scientific studies.
Recommendation: Recommendations based on your genetic profile. The recommendations derived from your genetic traits are often not determined by studies, but are often logical conclusions. An example: If a certain vitamin doesn’t work due to a gene variation, the conclusion is to switch to another vitamin with a similar effect. We achieve this for example by changing your diet or supplementation. So, it is important to understand that the recommendations developed by our experts are not based on randomized, placebo-controlled studies, but were created as logical conclusions based on your genetic traits.