Looking for a contract manufacturer for personalized cosmetics and individual skincare? Novogenia develops and produces your custom cosmetics in our own EU lab in Salzburg — with or without white label. From small batches to large-scale production, fully under your own brand.
Just describe your project to our AI assistant — it gives you a first estimate instantly, with no waiting. You can also reach the chat any time at the bottom right.
Creams, serums and care products tailored to skin type and target audience — individual skincare instead of off-the-shelf standard.
Custom cosmetics based on individual needs — we develop the formulation that fits your concept.
Finished care products under your brand — white label including logo, label and packaging, quick to launch.
You bring the idea or active-ingredient wishes, we implement them correctly in terms of galenics and regulation.
Care products with deliberately incorporated active ingredients — for a line that clearly stands out from the standard.
Filling and packaging under your own brand — ready to market as an individual branded product.
Development and production in our certified lab in Salzburg — cosmetics from a single source, short routes, more control.
We produce in our own lab. No markups from external fillers — premium quality at an honest price.
Low minimum order quantities: from the first trial batch to large-scale production. You grow, we scale with you.
As a specialist for personalized products, we develop custom cosmetics tailored to individual needs.
Production to EU standards in Austria — a quality and trust argument toward your end customers.
An experienced partner with our own lab — from formulation development to the finished, filled care product.
Standard cosmetics are everywhere — what makes your brand distinctive is care that genuinely fits your target audience. We develop personalized formulations and custom cosmetics in our own EU lab: from the individual active-ingredient combination to the finished, filled line under your own brand. With or without white label.
Discuss your formulation →Personalized cosmetics describes care products tailored to individual needs — such as skin type, lifestyle or the specific requirements of a target audience. Instead of an off-the-shelf standard product, a formulation is created that deliberately addresses particular wishes. In English this is also called custom cosmetics or individual skincare.
For a brand, this is a strong differentiator: a personalized line clearly stands out from the mass market and builds trust, because customers feel they're getting a product made for them. In a market full of interchangeable creams, this very individuality is often the strongest sales argument.
There are essentially several paths in cosmetics contract manufacturing. With white-label cosmetics, you build on a proven base formulation that is filled under your brand — that's the fastest route to a finished product. If you bring your own formulation idea or specific active-ingredient wishes, we develop a tailor-made formulation from them.
Both paths lead to the same goal: a finished, ready-to-market care product under your own brand. Which path is right depends on your budget, your timeline and your demand for individuality.
Many brands combine both: they start with a fast white-label solution and develop their own individual signature formulation as a flagship in parallel. This step-by-step build-up is also entirely possible with us.
A cosmetics contract manufacturer is no longer just for large brands. Small and medium-sized businesses in particular benefit, because they can bring a high-quality care line to market without their own lab. Typical clients are start-ups and new beauty brands, beauty studios and spas, resellers and direct-sales businesses, as well as established brands looking to expand their range.
What they all have in common: they focus on brand, marketing and sales — the contract manufacturer handles production. This saves the heavy investment in lab, equipment and staff, and makes entry into your own cosmetics market predictable and manageable.
A good contract manufacturer covers a broad spectrum. This includes classic care products such as creams and serums, targeted active-ingredient cosmetics, and individually formulated specialty care. The key is that the desired active ingredients are processed correctly in terms of galenics and regulation — so that a good idea becomes a safe, market-ready product.
Which products best fit your brand and target audience is something we work out together in consultation — and develop the right formulation from there. From the very start, we make sure texture, application and active-ingredient profile match your brand promise.
A common stumbling block is high minimum order quantities. Many traditional fillers require large batches — a risk especially at market entry. At Novogenia, small-batch contract manufacturing is possible. This lets you first test a cosmetics line with a trial batch and only scale up to large-scale production once demand is there.
This lowers your risk and protects your liquidity, without you having to give up individuality. You can also test several product variants in parallel and take your time finding which care resonates best with your target audience before producing larger quantities.
Cosmetics are subject to strict requirements in the EU. So choose a contract manufacturer that produces to EU standards in a certified facility and uses tested raw materials. Production in Austria — Made in Austria — is not only a quality argument but also a trust argument toward your end customers.
The manufacturer having its own lab also means shorter routes, more control and fair prices, because no middlemen take a cut.
Novogenia has been active since 2009 as a genetics lab and manufacturer of personalized health and care products — with our own certified lab in Salzburg. Personalization is not a trend for us but our core business: it is exactly this know-how that we bring to your cosmetics line.
Whether you're looking for finished white-label products, your own formulation idea or fully personalized cosmetics — we develop, produce and fill under your own brand, from small batches up. Request your no-obligation quote now, or ask our AI assistant directly.
Tell us about your cosmetics line — we'll get back to you with a formulation concept, volume tiers and a price. Or ask our AI assistant directly, around the clock.