Looking to expand your shelf with a distinctive health line? Novogenia supplies personalized health products — DNA tests, supplements and cosmetics — as a white-label line and own brand for grocery retail and retail. Developed and produced in our own EU lab in Salzburg, scalable up to large-scale production.
Genetic tests as a modern, distinctive shelf product — a real highlight in the grocery and health range.
Personalized supplements in capsules, tablets, powder or sachets — as your white-label line.
Skincare based on the genetic profile — a premium beauty product for your health & beauty shelf.
The complete range under your logo, label and packaging — as an own brand in grocery retail.
A fast listing start without your own branding: proven Novogenia products available off the shelf.
From the pilot shelf to nationwide listing — we produce in the volume your retail concept needs.
Since 2009 we have developed DNA tests and supplements in our own lab — science and production from a single source.
A white-label line available only from you — perfect for differentiation on the shelf.
From the test shelf to nationwide listing: we deliver reliably in any volume.
Production in our own EU lab means attractive margins without the mark-ups of external contract fillers.
Tested quality to EU standards — a strong argument for end customers and buyers alike.
A single point of contact for the whole line — coordinated, predictable and reliably available.
In retail, the right line decides margin and differentiation. Novogenia supplies you with a distinctive health line: DNA tests as a modern shelf product, matching supplements and personalized cosmetics — as your grocery own brand. All from our own EU lab, scalable from the pilot shelf to nationwide listing.
Discuss your line →Health is one of the strongest growth trends in retail and grocery retail. Stocking a distinctive line of personalized health products here — DNA tests, supplements and cosmetics — sets you apart from interchangeable standard stock and creates genuine added value on the shelf. Novogenia supplies exactly this line as white label, ready for listing under your own brand.
Personalized products address the growing need for individual health and attract more attention on the shelf than anonymous mass-market goods. For retail, that means a more attractive margin and an own brand that deliberately ties customers to your sales channel. This turns an interchangeable health shelf into a distinctive line with recognition value that strengthens your brand instead of advertising third-party manufacturers — a clear strategic advantage in a market where ranges otherwise barely differ.
With a white-label line you supply the idea or the desired range, and Novogenia produces the products under your logo, label and packaging. This creates a grocery own brand, without your own lab or production facilities. Your customers see only your brand — we stay in the background as the manufacturer.
This lets your team focus on buying, listing and marketing, while we take care of development, production and filling. This clear division of labour makes it possible to build a fully fledged health line without having to invest in production infrastructure yourself — a decisive advantage when fast time-to-shelf and predictable costs are required.
A DNA test is an exceptional shelf product: it draws attention, conveys innovation and opens the way to follow-up products such as matching personalized supplements. This creates a well-thought-out range pathway from the test through the recommendation to the repeat purchase — all under your line.
On the health shelf, where many products look similar, a genetic test is a clear eye-catcher and a strong argument for your own brand. It lifts the entire line to a higher level of quality and innovation and makes it especially interesting for health-conscious customers. The DNA test thus becomes the flagship that draws attention to the whole range and carries the sell-through of the follow-up products.
Novogenia produces supplements in many dosage forms — capsules, tablets, powders, sachets and, on request, slow-release or pellet technology — as well as personalized cosmetics. Everything is made in our own certified EU lab in Salzburg: Made in Austria, tested to EU standards and with complete traceability — important arguments for buyers and end customers alike.
In retail in particular, reliable, consistent quality across large volumes is what counts. Our own lab ensures stable formulations, consistent batch quality and transparent origin — qualities that convince both in the buying conversation and on the packaging. The result is a range that holds the same high standard at rising unit numbers as it did in the very first batch.
Retail needs scalability. Novogenia produces from the pilot shelf in a few locations to nationwide listing — reliably and in consistent quality. This way you can first test a new line regionally and, if successful, scale up to large-scale production without having to change suppliers.
This staged roll-out significantly reduces your listing risk: you gather sell-through data within a manageable scope and only roll out broadly once the line has proven itself. We grow with your volume and remain available at all times — from the first test market to supplying a nationwide store network.
You choose your model: Novogenia as a white-label manufacturer for your own brand, your own product idea that we realise, or proven Novogenia products as finished goods to resell. This way the concept fits every retail format — from specialist retail to the grocery chain.
Whether you want to build a complete own-brand line or first list individual products — we align the model with your format, your volume and your marketing strategy and advise you on the right range depth. This creates a line that fits exactly your target group and your shelf space, instead of an off-the-shelf range.
Novogenia has been a genetic lab and manufacturer of personalized health products with its own lab in Salzburg since 2009. The combination of science and production creates a rare advantage: a distinctive, scalable health line — as your own brand, in premium quality and in any volume required.
For retail and supermarkets, this is the ideal range partner: a reliable EU manufacturer that scales with you from the pilot shelf to nationwide listing and supplies the entire range from a single source — predictable, tested and differentiating. If you want to expand your shelf with your own personalized health line, Novogenia is the partner that unites idea, production and scaling under one roof.
Tell us about your retail concept — we'll get back to you with a line proposal, volume tiers and pricing. Or ask our AI assistant directly, around the clock.