You want to offer your own DNA tests or blood analyses under your brand without running a lab? Novogenia delivers the complete white-label solution: genetic analysis, findings, report and platform from a single source — produced in our own, certified EU genetic lab. You build the brand, we deliver the science in the background.
The genetic analysis runs in our EU genetic lab — reliable, reproducible and fully behind your brand.
Blood analyses can also be offered under your brand — a seamless white-label solution for more than just DNA.
Meaningful, easy-to-understand findings and reports in your brand's design — ready to ship to your end customers.
On request, your customers receive their results via a digital platform — in your brand's look, of course.
Saliva collection kits in your brand's design complete the white-label chain from sample to findings.
Logo, packaging, report and platform carry your brand — Novogenia never appears to the outside.
The analysis runs in our own, certified EU genetic lab — no anonymous handover, but reliable science behind your brand.
Genetic analysis, findings, report, platform and collection kits come from a single source — you coordinate one partner instead of many suppliers.
More than 30 self-developed genetic tests form the scientific foundation of your white-label products.
Logo, design, report and platform carry your brand — we stay invisible in the background.
Production and analysis in our lab in Salzburg to EU requirements — a strong trust argument for your end customers.
From the first product line to a growing range, we scale together with you — as a long-term partner, not just a supplier.
A credible DNA-test brand needs a reliable lab in the background — but no one sees it. That is exactly the idea of the white-label solution: you deliver brand, sales and the customer relationship, we deliver genetic analysis, findings, report and, on request, the platform. Production takes place in Novogenia's own, certified EU genetic lab — only your brand stays visible.
Discuss white label →With a white-label genetic analysis, you offer DNA tests or blood analyses under your own brand, while a specialized lab performs the analysis in the background. You deliver brand, sales and the customer relationship — the white-label partner delivers genetic analysis, findings, report and, on request, the platform.
For your end customers, only your brand is visible; the manufacturer stays in the background. Novogenia produces in its own, certified EU genetic lab and has been active since 2009. The model lets you offer a scientifically demanding product without having to build lab, methods and validation yourself — you use a proven infrastructure and present it under your own name.
Building your own genetic lab is expensive and lengthy — it ties up capital in instruments, cleanroom technology, approvals and a team of specialists. For most brands that is neither necessary nor economical.
With a white-label solution you bypass exactly this hurdle: you launch your own DNA-test brand and tap into an existing, verified infrastructure. That way you bring high-quality genetic and blood analyses to market without having to invest in machines or staff — and focus on what defines your brand: positioning, sales and the customer relationship. That not only lowers entry costs but also considerably shortens the time to a market-ready product.
A seamless white-label solution covers more than just the analysis. The complete chain includes branded collection kits, the genetic analysis in the lab, an understandable set of findings, an appealing report in your brand's design and, on request, a digital platform through which your customers retrieve their results.
Because all of this comes from a single source at Novogenia, you coordinate one partner instead of a series of individual suppliers. That not only simplifies coordination but also ensures that all building blocks — from kit to report — add up to a coherent brand experience. Breaks between different service providers, such as a high-quality kit next to a careless set of findings, are eliminated, because the entire chain comes from one house.
White label isn't limited to DNA tests. Blood tests can also be offered under your brand, so that your range goes beyond pure genetic analysis.
This creates a coherent brand offering that unites different types of analysis under one roof — without your end customers ever learning who produces and analyzes in the background. For your brand, that means the chance to build several product lines with a single partner, instead of searching for a separate service provider for each type of analysis. That keeps your range coherent and your coordination effort low.
For your customers, the report is often the most important touchpoint with your brand. A clearly designed, understandable set of findings builds trust and sets your product apart from competitors — especially in a market where many providers sell the same analyses.
Complemented by a digital platform, the one-off test result becomes a recurring brand experience: your customers return, retrieve results and stay connected with your brand. Both can be fully implemented in your design, while the scientific foundation comes from our lab. That way you determine what your customers see, and leave to us what happens in the lab.
A DNA-test brand stands and falls with the credibility of the analysis. A beautiful report is of little use if the lab behind it isn't convincing. So look for a white-label partner with its own, certified lab that works to EU standard.
Production and analysis at Novogenia take place in Salzburg — Made in Austria is a strong trust argument that you can pass on to your end customers. More than 30 self-developed genetic tests and over 15 years of lab experience stand behind this quality. This origin can be communicated as a quality promise and strengthens your brand's position against competitors whose analyses come from anonymous sources.
The terms white label, private label and own brand are often used interchangeably and, at their core, mean the same goal: a product under your own brand, while production stays in the background. You deliver the idea, the positioning and the customer relationship; the partner delivers analysis, findings and report.
What's decisive is not the label but how complete the solution is. With a seamless white-label solution, every visible building block — from the branded collection kit through the report to the platform — carries your brand, while Novogenia as the manufacturer never appears to the outside. That way a scientific service becomes a standalone branded product that fits seamlessly into your existing range and is perceived by your end customers as your product.
Novogenia unites its own, certified EU genetic lab with over 15 years of experience and more than 30 developed genetic tests. For your own DNA-test brand this means: genetic analysis, blood tests, findings, report, platform and branded collection kits from a single source.
We stay invisible in the background while your brand steps forward — and scale as a long-term partner together with you, from the first product line to a growing range. Instead of orchestrating many suppliers, you have one point of contact for the entire chain. Request your white-label quote now or ask our AI assistant directly.
Tell us about your planned brand — we'll get back to you with a white-label concept of genetic analysis, findings, report and platform. Or ask our AI assistant directly, around the clock.